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Archive for May, 2009

What Will Happen to the House?

May 18th, 2009 by searcher

divorce mediation

My parents sometimes talk about getting a divorce.  In fact, as kids my sister and I knew that they were only staying together for us kids, and that once we were out of the house they would probably get a divorce.

My sister and I have both been out of the house for years now, though, and so far it hasn’t happened.  There’s always another excuse as to why they’re staying together for a little longer.  My dad (who was laid off after 9/11 and never found another job) needed my mom’s health insurance; my mom was waiting until she moved back to Pennsylvania, where her family comes from; etc.

I actually think that the two of them are too used to being together to ever get a divorce.  My mom likes having someone to support her so that she can save the money she makes at her job for her retirement, and my dad likes having someone to cook for — even a vegetarian is better than no one at all!

The question of what to do about the house is also making them hesitate, I think.  My mom feels — and I agree — that even though my dad’s income paid the mortgage for all those years, the fact that she was home raising us kids ought to count for something.  She wants the proceeds from the house to be split evenly between them, but he disagrees.

When the time comes, they will probably to look into divorce mediation.  There is something called collaborative divorce in Phoenix, where the two of you basically work everything out between the two of you (and your mediators, of course), thereby avoiding a lengthy, and invariably expensive, court battle.

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Category: General | No Comments »

Goals of a Good Payday Loan

May 17th, 2009 by autoPiloting

payday-loanMany people wonder if payday loans are a good idea or not because they’ve heard a lot of conflicting information about them. Like with any other type of financial loan, there are pros and cons to the payday loan. A good payday loan is designed to meet a number of goals which will benefit the borrower.

Goals of a good payday loan include:

  • Allowing the borrower to easily obtain cash as needed in spite of a past history of credit problems. A good payday loan is available on short notice and requires little in the way of a history report.
  • Helping the borrower to use the loan to improve credit standing. With better credit standing, the individual can get the best credit cards and may not need additional payday loans in the future. A good payday loan will include a credit reporting system to aid in this goal.
  • Incentive to stick with the monthly payments to avoid excessive interest rates that may sometimes be charged on these loans.

A payday loan may or may not be ideal for you as a borrower. If you think that it sounds like the right choice then look for one that meets the above goals.

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Category: Finance | 5 Comments »

Naming Your Products

May 15th, 2009 by autoPiloting

brandingYou have a new product. You want to make sure that it sells. What’s the first thing that you should do? Although there are many things that you will do to market and promote your product, the very first thing should be giving your product a great name. This makes it a lot easier to sell your product.

The name that you give your product should be catchy. One idea is to use a rhyming name. For example, dr noys cat toys are easy to market because the name of the product itself is sing-song-like and fun. It’s super easy to create a jingle around a name like that. Fun names of any kind are a good start though; zanies cat toys might not be a brand that rhymes but it’s definitely something that sounds fun.

You should also make sure that the name either clearly says what you’re selling or is a total mystery to people. Wishy-washy names that hint at a product’s purpose just don’t cut it. It’s ideal to spell out what the product is (dr noys cat toys clearly aren’t anything other than cat toys) but if you can’t do that then you should go the opposite route and make people curious about what the product is.

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Category: Marketing | No Comments »